We interrupt your web surfing for a brief update on nothing.
KNOCK! KNOCK!
Who’s there?
JOHN!
John who?
EXACTLY!
(Note: if you didn't get this joke, please contact me)
My name is Eric and i’m a copywriter & illustrator.
Over the last 20yrs, i’ve worked in the ad industry.
Who are you?
i’m Eric G. Creative, formerly copywriter. Father. Husband. Son. 44. I like to doodle.
What’s your opinion on Instagram?
It’s a powerful tool, but they should not have accepted the offer of Facebook. Another thing is that i’m still unconfortable by the fact they stole every single key feature of other platforms. It started with the Loop (Vine was the first to make video loops). Then, Stories appeared from nowhere. And lately, Reels pop up to compete with TikTok.
There’s a lot of interesting content on Instagram, but the experience proposed is now a big mess, with too many adds, and an algorythm that controls everything.
What is the project you’re the proudest of?
Definitly the Armstrong Vine Awards.
Ok. Can you explain me more about it?
Yes. Of course. Every year, for the birthday of Vine, Armstrong organized an event named The Armstrong Vine Awards where you could win $10.000. It was like a new “Festival of content”. The idea was to have a ceremony with a jury of Vine creators, just like the Oscars, or the Cesars in France.
Everybody could participe in different categories and try to win the big Cash Prize. The last edition of the AVAs was just magical, from NYC, and with the participation of Mashable as co-host.
Nice. And did you get lots of interactions?
I mean, yeah. I don’t have the metrics in mind, but we had a lot of posts.
But it was not enough to save Vine?
Unfortunately.
There’s a lot of interesting content on Instagram, but the experience proposed is now a big mess, with too many adds, and an algorythm that controls everything.
New question ?
Yes. It also means that you’re asking your questions to nobody.
There’s a lot of interesting content on Instagram, but the experience proposed is now a big mess, with too many adds, and an algorythm that controls everything.
New question ?
Yes. It also means that you’re asking your questions to nobody.
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Launch of the Playstation Network
The idea was to talk about the new online platform of Sony. The Playstation Network is represented by the open door, reference to the ones seen in the Monsters Inc. movie.
Nicolas le caviste
Talking about wine is not easy, especially when you have to respect the Evin Law. But it was still fun. With prints, you have to summarize your message and make it simple to understand.
L’Equipe x Lego for the FIFA World Cup
Only official sponsors had the right to use the images of the games.
So L’Equipe, first French sports newspaper, teamed up with Lego to create original content for the social networks.
The idea was to show a stop motion version of the best goal of the day. So, every night, we produce a short stop motion video, all done with Legos (stadium, players, field, crowd, …) with the Vine app.
Key Facts
A single 4sec long video would take 6 to 7 hours to shoot.
L’Equipe’s Vine account surpassed the 6 Million loops.
Some players even saw & shared the lego version of their goals on Twitter.
Carrefour 50 Ans
